1. Introduction

Welcome to Safe Maternity. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

2. Information We Collect

2.1 Information You Provide

• Account Information: Email address, name (if provided)
• Search Queries: Products, foods, or activities you search for
• Uploaded Images: Photos you upload for analysis
• Pregnancy Information: Due date, trimester (if provided)
• Payment Information: Processed securely through payment providers

2.2 Information Collected Automatically

• Device Information: IP address, browser type, operating system
• Usage Data: Features used, time spent, interaction patterns
• Cookies: Session cookies for authentication and preferences

3. How We Use Your Information

We use the collected information to:

• Provide and maintain our Service
• Process your safety check requests
• Manage your account and provide customer support
• Process payments and prevent fraud
• Improve and personalize your experience
• Send important service updates
• Comply with legal obligations

4. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Account Data: Retained while your account is active
• Search History: Retained for 90 days for your convenience
• Uploaded Images: Automatically deleted after processing
• Payment Records: Retained as required by tax and accounting laws

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share your information only in these circumstances:

• Service Providers: With trusted third parties who assist our operations
• Legal Requirements: When required by law or to protect rights
• Business Transfers: In connection with a merger or acquisition
• With Your Consent: When you explicitly agree to sharing

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

• Encryption of data in transit and at rest
• Regular security audits and updates
• Access controls and authentication
• Secure data centers with physical security

7. Your Privacy Rights

Under GDPR and other privacy laws, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data
• Portability: Receive your data in a portable format
• Objection: Object to certain processing activities
• Restriction: Request limited processing of your data

8. Cookies Policy

We use essential cookies to:

• Maintain your session and authentication
• Remember your preferences
• Ensure security and prevent fraud

You can control cookies through your browser settings, but disabling essential cookies may affect functionality.

9. Children's Privacy

Our Service is not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers in compliance with applicable laws.

11. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any information.

12. AI and Machine Learning

We use AI technology to analyze safety information. Your queries and uploaded images are processed by AI models to provide safety recommendations. We do not use your personal data to train our AI models without your explicit consent.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Data Protection Officer
Email: privacy@safematernity.app
Address: Safe Maternity, Dublin, Ireland

15. Supervisory Authority

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with your local data protection authority:

Irish Data Protection Commission
Website: www.dataprotection.ie
Email: info@dataprotection.ie